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Extracts from this document introduction graduate diploma in marketing management: strategic marketing management frito-lay: sunchips multigrain snacks case study group members : chelest lim fadly yahaya pradeep kelvin lee 11 september, 2004 1. Lay's potato chips: the crunch is on (a) case solution, this case is about strategy publication date: october 07, 2011 product #: uv6386-pdf-eng snackfood customers maintain they would like to eat snacks that ar. Case study: how pepsi & chicken-flavored lay's potato chips were made tastier than they sound.
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